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The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Portfolio Hardcover

Referrals are the lifeline to service businesses. Recently, I spoke with marketing guru John Jantsch of Duct Tape Marketing fame about his new book, The Referral Engine: Teaching Your Business to Market Itself. The greatest way to generate more leads is to give your customers something to talk about. At 230+ pages it's a quick read and very easy to follow. Overall, I would definitely recommend this book to any small business owner. That encouraged me to get to know a bit more about this easily understood, practical marketing pro and to consume more of his useful information. The Commitment Engine: Making Work Worth It. The greatest way to build a business is focus more energy on conversion and fulfillment than you do on creating awareness. The Referral Engine: Teaching Your Business to Market Itself. Few things sell better than teaching. Currently, I'm reading The Referral Engine and I'm loving it. Make it not only part of your marketing, make it part of your culture. I'm halfway through this and know I need the hard copy.